The Top 10 eCommerce Website Awards were recognized and rewarded for delivering continuous and exemplary standards in promoting user experience and business sales via digital portals or websites. The awards recognise websites that have raised the bar for user experience and achieved phenomenal sales growth and is the most prestigious event for Hong Kong’s retail industry organised jointly between GS1 Hong Kong and Retail Asia Conference & Expo.

The Awardees of Top 10 eCommerce Website Awards in 2018:






  • Judging Criteria:
    • Innovation – lateral solutions, paradigm busting innovations, leading edge contributions, industry leadership.
    • Customer Service – ease of contact and responsiveness, management of requests and complaints from customers, customer testimonials provided, refund policy and privacy practices published.
    • Site Effectiveness – professionalism in achieving website goals, website traffic & statistics, potency of impact, prompts to action.
    • User Friendliness – ease of use, aids, tools and help resources, interface functionality, clarity and simplicity.
    • Human Interaction Efficiency – customer/surfer interaction processes, membership and community facilities, Email lists, newsletters, newsgroups, chat, other value-added services provided.
    • Search Engine Effectiveness – effective use of titles, meta tags, page content, keyword relevancy, accuracy of summary descriptions, clarity of purpose.
    • Branding Differentiation – strength of logo, label and other psychological, perceptual and emotional, “anchors” of brand, marketing strategy, viral marketing, ethical utilization of email, chat and community forums.


  •  Top 10 eCommerce Website winners in 2018:
    • Chow Tai Fook Jewellery Group Ltd.
    • ZALORA
    • Watson’s Wine
    • Pricerite Home Limited
    • Nike H.K. Ltd.
    • Hong Kong Television Network Ltd.
    • Giordano Ltd.

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