Making its exciting debut at RAE 2017 is the Retail Asia Trend Trail. This one-of-a-kind walk through exhibition experience connects leading consumer solutions with visitors as soon as they walk through the doors–making a great first impression. Visitors can get hands-on with these products before entering the main exhibition hall, and retailers benefit from having their products as the first thing visitors clap eyes on. Global branding agency, FITCH, will bring this special feature to life with design that gives an immersive, memorable and one-of-a-kind feel. Join us to explore the latest innovations in this unique trend trail.