Retail Digital Marketing Conference

Retail Digital Marketing Conference 2022

Date: 7 Sep 2022 (Day 2)

Theme: Rejuvenating Retail Digital Marketing Innovation in the New Experience Economy

Customer experience has been around brands and consumers alike for many years. But this new era has reengineered and given it new meaning, making the engagement with customers more deeply than ever before. 

How could marketers re-craft customer experiences in the hybrid business model to deliver seamless, immersive experiences from online to offline to customers? What multi-media strategies should be adopted to optimize the interactivity between brands and consumers? How could brands best position themselves for success to provide engaging experiences (even remotely) that get the heart of consumers?

On 7 Sep, Retail Digital Marketing Conference within RACE will gather over 100+ Chief Marketing Officers, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other key business decision-makers to navigate the new future of retail digital marketing. 

Key ideas to cover:

  • – Designing a strategy to define the path to personalization and scale it up sustainably
  • – Articulating world-class customer experience on the D2C platform
  • – Omnichannel experience: Designing new and exciting instore and online experiences
  • – Broadening the digital market to senior consumers who finally uptake new technology
  • – The shifting trend of live streaming and influencer marketing: learning and perspectives
  • – Brand consciousness as the center-stage in customer engagement

*All talks will be conducted in English only.


Conference Registration


Pre-register / Login as RACE Visitor


Choose Event Registration after registering as visitor


Select the session(s) you would like to attend

Conference Fee

  Retail Digital Marketing Conference 
Standard Rate US$105 / HK$800
Special Discount
(Deadline: 23 Aug 2022)
US$70 / HK$550

• Group registration for 3 or above, please contact [email protected] for details.

Conference Programme



10.00 – 10.30 am

Welcoming Networking

10.30 – 10:50 am

Chairperson Welcoming Keynote



Bonnie Mak, Associate Director, Head of eCommerce, Online Group, Samsung Electronics

10.50 – 11.30 am

Intertwining Between Bricks with Clicks – Integrating the Best of Online and Offline Store for a Seamless Customer Journey

Panel Discussion

–      How to bring seamless connections between the customers, the merchants and the loyalty network to improve customer engagement?

–      Essential technology in articulating a world-class omnichannel connected experience

–      Innovative ways to improve in-store experience with the use of mobile apps



Bonnie Mak, Associate Director, Head of eCommerce, Online Group, Samsung Electronics

11.30 – 11.50 pm

Unlocking the Full Potential of the Social eCommerce Business

Insight Presentation

–      What are the new ways to make the e-commerce experience more sociable?

–      How to make critical choices and structure their organization accordingly?

–      Leveraging the power of key opinion consumers to help build the brand identity

11.50 – 12.10 pm

Building a Human-centric Business by Nurturing the Brand Community – A Case Study From Pret A Manger

Case Study

–      How to promote conversation to cultivate loyalty and build a strong brand identity?

–      How to differentiate and stand out from the crowd to create a unique brand

–      experience?

How to tackle the challenges of identifying metrics to make tangible outcomes in

measuring positive brand impacts?


Eric Lam, Head of Marketing, Pret A Manger Hong Kong

12.10 – 1.40 pm


1.40 – 2.00 pm

Leveraging a Strong Brand Loyalty for a Transformative Business Pivots

Brand Transformation Case Study

–      How to find association from the mother brand to create new growth?

–      How to create synergy between the main and new business lines by re-directing

customer loyalty towards the new product?

2.00 – 2:40 pm

Optimising Customer Lifetime Value with Innovative Payment Experience

Insight Presentation

–       Rethinking legacy processes and leveraging new technology to strengthen the relationship with today’s buyers

–       How can innovative payment experiences help retailers to anticipate and re-target the needs of consumers?

2:40 – 3:00 pm

Crafting an Eective Marketing Strategy for Millennials and Gen Z

Case Study

–       How to ensure a ‘zero friction’ digital experience to more millennials and Gen Z customers?

–       How do re-exploring strategic partnerships enhance the convenience and gain access to new capabilities to reach targeted customers in new places?

–       Re-crafting new offerings and scaling more quickly to enlarge the market share of the digital tribes?

3.00 – 3.30 pm

Afternoon Break

3.30 – 4.20pm

Decoding the Secrets to an Eective Mobile-first Marketing Strategy for Customers of Dierent Segments?

Fireside Chat & Interactive Breakouts

–      How are the most popular apps across different businesses reshaping the industry and how to win consumers within the ecosystem?

–      How to maximise the revenue potential from consumer shifts in video streaming, retail, gaming, social and wellness?

–      How to monitor shifts in the mobile-first economy and capitalise on the upcoming opportunities?

Interactive Breakouts

Each participant would be assigned to a breakout group before lunch break to exchange insights, share experiences and formulate strategic positioning about this topic with a small group of fellow attendees.

4.20 – 4.50 pm

Blending NFTs into your Next Retail Strategy

Closing Panel Discussion

–      Where are the sweet spots of branding and new profit opportunities while getting into the NFTs game?

–      Who are the real customers in this entirely new market in the upcoming five years?

–      How to craft the consumer shopping roadmap in the digital store?



Cecilia Chan, Head of Marketing, Hong Kong, Carousell Group

4.50 – 5.00 pm

Chairperson Closing Remark


Bonnie Mak, Associate Director, Head of eCommerce, Online Group, Samsung Electronics