Retail Digital Marketing Conference

Retail Digital Marketing Conference 2021

Date: 8 September 2021 (Day 2)

Theme: Standing Out in the Great Retail Reset

To almost all retailers, 2020 was a catalyst in technological adaption. Conversations among retailers are no longer staying in exploring the technological tools to enable digital transformation, but to rethink retail and how to seamlessly integrate the new operation models at both physical and virtual space to create a brand new customer experience and new approach in interacting with customers.

How could latest technologies re-define the new way of brand-consumer interaction in both physical-virtual space? How can retailers deepen the engagement with all business stakeholders in the new retail ecosystem? How can retailers regain control of the revenue from changes in consumer behaviour through the facilitation of technologies?

*All talks will be conducted in English only.

Co-organiser: 

Conference Registration

Conference Fee

  Retail Asia Conference (Day 1) Retail Digital Marketing Conference (Day 2) All Access (Day 1 +2)
Standard Rate US$65 / HK$500 US$65 / HK$500 US$100 / HK$780
Special Discount
(Deadline: 13 Aug 2021)
US$45 / HK$350  US$45 / HK$350  US$60 / HK$450
Group Tickets Special Rate
(min. 3 tickets or above)
US$40 / HK$300 US$40 / HK$300 US$55 / HK$400

• Group registration for 3 or above at the same time are eligible for a group discount. Please contact [email protected] for details.

Conference Programme

 8 September 2021, Wednesday
1:30 – 2:00pm Registration
2:00 – 2:10pm Chairperson Opening Remarks
2:10 – 2:50pm
Opening Panel Discussion: Building the New Future of Digital-first Retail
–  What should be the strategic priorities marketers should look into to enable a digital-first retail future?

–  What is the necessary marketing infrastructure every marketing organization should be equipped in 2021 and beyond?

–  How to structure the best marketing and digital team collaboration to achieve a seamless transition?


2:50 – 3:10pm Fostering Omnichannel Sales with Renewed Digital Engagement Strategies


 
–  How to leveraging first-party customer data to advance personalised marketing?

–  How to unlock the real value of CRM to drive tangible business results in offline-online retailing?

–  What potential partnership could be created to enchant the new digital entrant shoppers?


3:10 – 3:30pm Optimising Personalisation and Consumer Experience with AI Tech
–  How to prioritise inbound leads based on engagement and personalisation of online experience utilising AI technology?

–  How to use insight generated from data to stay contextually relevant in real-time with customers across all touchpoint?

–  How to improve speed to market to deliver personalised marketing?


3:30 – 3:50pm
Networking Tea Break

3:50 – 4:10pm Case Study: Regaining Control in Revenue with Top Direct-to-Consumer Strategies
–  How to optimise the capitalisation on the D2C approach?

–  What are the key considerations in adapting / further maximising the utilisation of D2C channels?

–  How to balance the cost distribution between nurturing loyalty on your online store and showing your brand on the marketplace?


4:10 – 5:00pm Panel Discussion: Accelerating Social Commerce as a Growing Revenue Pipeline
–   How are the homebody economy affecting the rise in social commerce?

–   How to utilise social channels as active transactional points in the shop-at-home economy?

–   Which influencer marketing strategies, including micro-influencer programs, niche-based influencers, or generating genuine content, more, will more likely help to bring a strong rebound for brands’ sales in 2021 and beyond?


5:00 – 5:10pm Chairperson Closing Remark